Who We Are

Meet Our Team

Friedline Financial has been providing the Greater Kansas City, Missouri, area with financial planning and retirement services since 2007. We are dedicated to maintaining close relationships with our clients to efficiently achieve their specific financial goals, and help them prepare for the future they’ve hoped for! We work with a team of professionals to strategically manage assets in a way that’s both suitable to the client’s needs and fruitful for their retirement.

Lyall W. Friedline

Lyall W. Friedline is a native of the Kansas City area and currently resides in Lone Jack with his family.  Over the past 15 years, Lyall has dedicated his business to offering straightforward financial advice to residents of the Greater Kansas City, Missouri, area. His main goal is growing and protecting his clients' assets while in their working years, and creating and implementing strategies designed to help provide lasting income for them in retirement. As an investment adviser representative, Lyall is a practicing professional who helps his clients deal with various personal financial issues. As an independent agent, he is guided by his clients’ objectives rather than any one single investment. Lyall is dedicated to helping his clients create a lasting legacy for their heirs.

He holds several resident and non-resident licenses including:

  • FINRA Series 6, 7, 63, and 65 securities registrations
  • Missouri life and health insurance license
  • Kansas life and health insurance license
  • Iowa, Illinois, Oklahoma life and health insurance license

Favorite quote: Constantly choosing the lesser of two evils is still choosing evil. — Jerry Garcia

Jason Friedline

Jason Friedline is a registered representative, investment adviser representative, and an IRS-certified tax preparer. He earned a bachelor’s degree is in business from the University of Missouri and a master’s degree in business administration from Park University in Parkville, Missouri. Jason has a background in finance and accounting and is now full-time with the Friedline Financial team! He currently resides in DeSoto, Kansas, where he is raising his six children.

First concert you ever attended: The Village People, Marky Mark and the Funky Bunch, and Technotronic in 1993.

Cindy Kennedy

Cindy Kennedy has lived in Lee’s Summit for more than 20 years with her family.  She has worked in the financial industry for over 15 years, mostly in sales and marketing departments of large mutual fund companies. She holds a bachelor’s degree in business management from the University of Missouri – Kansas City.  Cindy is happy to promote business in downtown Lee’s Summit, where several members of her family have owned and operated businesses over the past 50 years!

Cindy’s priority is making sure that our clients feel confident and comfortable working with Friedline Financial. As we are working with our clients’ life savings/retirement funds, her goal is to be sure transactions are executed quickly and efficiently!

Cindy holds a Missouri insurance license for life, accident, and health and a FINRA Series 65 securities registration.

Favorite vacation spot: Disney World in Florida!

Sean Bowling

Sean Bowling resides in Clinton, Missouri, with his family.  He has earned his bachelor's degree in accounting from Central Methodist University and is working toward a master's degree. He is excited about the steps along the way as he continues to grow as a part of our team.

Favorite hobbies: Fishing and playing baseball with his son.

Kirk Huismann

Kirk Huismann was born and raised in Kansas City, currently living just outside of Lee’s Summit. Kirk graduated with an accounting degree from Rockhurst University, where he also earned his master's in business administration (MBA). He passed all the exams and became a CPA in September of 2021.  Kirk played college baseball and continues to coach young athletes. This background makes him a great fit for our team environment!

Kirk holds Missouri life and health insurance licenses as well as FINRA Series 7 and 66 securities registrations.

Kirk’s favorite national park: I love them all. My wife and I plan to visit every national park in the U.S. during our lifetime. Yosemite National Park will always hold a special place in my heart. My wife and I met rock climbing and we spent a decent chunk of time in Yosemite rock climbing. I first told my wife I loved her in Yosemite, and the next time we went back, I proposed in the same spot. One year later, we took our families with us to Yosemite to get married. 

Cindy Smith

Cindy Smith has lived close to Lee's Summit on a small farm in Holden, Missouri, for more than 20 years with her husband and her son. She is fairly new to the financial industry after working in ophthalmology for over 17 years. Medical and financial are two different types of work. Cindy's goal of helping people and making their lives easier is what she did in the past with her patients and what she does now with our financial clients. 

When Cindy's not at the office, you will find her watching one of her son's sporting events or relaxing at Truman Lake.

Cindy holds Missouri life and health insurance licenses.

Favorite animal:  Goats, Dogs, Cows, Horses, Cats, Chickens, Geese - just about any animal!